Research On The Public Opinion Guiding Effectiveness Of The Opinion Leader In SNS

Along with the rapid development of internetwork, multiform online communities such as forums, blogs, SNS cyberspace have been presenting constantly. In network, the social events in reality will be enlarged constantly, especially in the SNS cyberspace in where people registered with the true information. With the participation of the public opinion in the network, such events will cause extensive concerns of people. Therefore, the effective guidance of public opinion in network is vital.In the SNS cyberspace, there are lots of factors that influence the public opinion. The factors of the opinion leaders which have caused wide discussions in the traditional media also have an important influence on virtual community in network With teasing relevant literature, this paper will try to probe into the effectiveness of opinion leaders in guiding public opinion in the SNS cyberspace on the basis of previous studies.The paper selects the representative Renren Website which has higher popularity index and in the SNS cyberspace as a sample. Through the classification of the elements on the homepage of a single research object, combining with the analytic hierarchy process we ascertain that the proportion of the elements that impact the participation in the group discussion topics. Through analyzing the discussion on the practical topic content, we can find that the validity index system of opinion leaders in guiding public opinion in the SNS cyberspace has a higher consistency with their performances of practical discussion topic in cyberspace. The data analysis intuitively reflects the importance of various elements index. On the basis of establishing the validity index system of opinion leaders in guiding public opinion in the SNS cyberspace, through assessing the validity of various index performances of opinion leaders in guiding public opinion in the SNS cyberspace, the paper establishes the importance of each index element. In order to realize the greatest effect of public guidance of the opinion leaders in the SNS cyberspace, make the network public opinion in the right direction development, and construct the harmonious coexistence environment of network public opinion.