The Image Of China In The Daily Telegraph:an Analysis

China’s image in the eyes of the international public, from personal observation orpersonal experience of this country, but more is learned through the mass media reported.Since the1990s, many countries in the world recognize the importance of the universal imageof the country, and have done a lot to improve the image of their country for the purpose ofinternational communication practices, the Central Propaganda Department of the CPCCentral Committee and the characterization of the country more and more attention. Researchon the country’s image has become academic areas spread rapidly developing China, and evenbecome the most important issue of Communication Studies mainland.From the research point of view, the majority concentrated in China and the U.S. mediareports, the few studies on the British media, The Daily Telegraph research is rare, this studyplaces2003-2013British The Daily Telegraph analysis reports on the research related toChina’s samples to the framework of the theory as the theoretical basis, content analysis anddiscourse analysis methods for the study of news coverage of conventional design issues forencoding text analysis, focusing on news content, attitudes toward the to study China’snational image in The Daily Telegraph on the show, the same time, the British PrimeMinister’s visit to China,reported that Made in China report for case analysis, The DailyTelegraph reported on China’s overall objective, impartial, and not deliberately“demonize” or“vilify” China, and from the position of the United Kingdom, highlighting the economic report,highlighting the win in the British interest, highlighting China’s love-hate attitude. This studyfurther from the government, civil society, the media how effective three levels of ChineseForeign spread and establish a good image of the country proposals.