The Demassification Study Of Fashion Magazines

From the theory of mass communication perspective, in order to fashion the Group’s17"fashion" magazine series as a case study in one of the three magazines-"Fashion·COSMOPOLITAN","Esquire"," fashion bride" as research object, through acomparative analysis of samples around the audience, content and marketing of three aspectsof a more systematic study.The second chapter on the definition and characteristics of both massed spread defines,and analyzes its application in the field of media practice; Chapter Three,"fashion" magazineseries positioning itself and its audience demographic perspective analysis; Chapter IVaround " fashion" magazine series of editorial policy, cover design, columns and four aspectsof narrative style; fifth chapter from the distribution, advertising, new media to explore threeaspects of the " fashion" magazine Focus series marketing strategy.Through this study found that despite the "fashion" magazine focus series of high degree,but the audience ambiguous situations still exist. Focus of the spread of the magazine shouldbe the focal point for the audience, are planned and implemented as a whole, each link unfoldaround positioning, maintaining consistency, in order to achieve optimal dissemination ofresults.