Studying Marketing Strategy Of Fashion IPad Magazines

Apple’s iPad, featuring the entirely newly interactive reading experience, hasbeen completely changing the traditional magazine publishing industry, especiallythe fashion magazine, which is the biggest sector. Now it’s a common challenge forall the magazine industry players-how to balance the traditional print publishingbusiness and the emerging digital publishing business to maximize the profit in thedigital publishing era. This article, based on the4P+analysis framework which isthe combination of4P theory and fashion magazine industry analysis, suggests thatindustry players should attract and stick their target readers by4P factors andachieve their revenue by integrated marketing, e-business and value-addedservices in this niche market instead of the conventional publishing and ad sales.