Overview Of Video SNS Website Of China

The advent and rise of the Web has brought enormous changes to the world we live in,new media has been spreaded to all fields of society. As a branch of the new media, videosites play an important role in the development of the world. In April15,2005, two monthsafter the foundation of the world’s leading video site Youtube, the first video-sharing site inreal sense–Tudou was formally launched. Since then, the online video trend has becomeunstoppable. So far, the video sites have a large number of user whose potential should not beoverlooked. Although the video sites are still faced with many difficulties,for example, thedisadvantageous profit model, serious homogeneity, the copyright dispute, the proliferation oflow-quality advertising and many other platitudes after a period of development, more andmore people were exploring a reform of the video sites based on the current situation.Dennis·McGuire once said:"It is through providing substitutes to social communicationthat the media help to alleviate loneliness come from people who isolated from each other, torelieve mental pressure." As a matter of fact, social media which can bring a sense ofbelonging has become a promising tool in the Internet in recent years. What will happen if thevideo sites collide with the social factors? In recent years, there have been some video sites athome and abroad trying to add some social factors to their own websites to seek abreakthrough. At present, there are two main ways of socialized video sites: the cooperationbetween video sites and social networking sites, the establishment of the video site socialplatform. The author believes that the second way can be regarded as a video socialnetworking site in the true sense. However, how about the development of these video socialnetworking sites?This paper will discuss the video social networking sites, including definition andclassification, assortment of the users and theoretical basis, and will mainly focus on theprominent video social networking sites at present–IQIY QITAN. Through a research of theusers from IQIY QITAN, the author analyses the survey data, including the overall situationof users incolving the usage, acceptance and trust of its users, interpersonal motivations,attention on its hot issues, effects of some of the specially designed and the views on addingonline game in order to get a comprehensive undersanding about their development status andproblems related. Finally, based on the foundations, the writer is trying to analyze themalpractices of the development in terms of domestic video social networking sites and seeksto find viable solutions and finally grasp an overall understanding about the development ofdomestic social networking sites.