The Interaction Design Research Of Mobile Social App Based On User Needs

With the rapid development of the communications industry and Internet innovationservices, Mobile Internet era is coming, the Mobile Internet-based App industry has alsoushered in a period of rapid development. The mobile Internet has become one of theglobally recognized the market potential of the largest and fastest growing platform forinnovation, usher in a breakthrough to improve access to more and more social networkingsites support access to mobile devices, social networking sites, SNS users of mobile of socialsharing and interaction enthusiasm is growing.The socialization of the next wave of the mobile App, today’s social network hasbecome a wide range of design and development platform, how in-depth mining target theneeds of users, to develop better fit the needs of the target users of mobile applications andservices, will become the future SNS sites is one of the keys to survival and development. Inthis context, the design of mobile social-App typical case in-depth analysis, aimed at athorough understanding of the design and framework of such App and find out the problemof interaction design. In light of these issues, user experience design theories and tools, thepaper proposes the user needs to guide mobile social App interaction design methods andprocesses, hoping to play a reference role in the design of domestic mobile social App.Of this research and discussion is divided into two parts: Firstly, up from themicro-level,"Typical Case", the largest social networking site Renren Android client app–"Renren Android" design analysis. Based on the principle of availability, from the functionalarchitecture, interaction design, interface design, detailed analysis of the interpretation of thedesign framework and details, roughly awareness and understanding by analyzing the typicalcase of lack of domestic mobile social App and pay attention, to find a the moment mobilesocial App design problems and propose solutions that designers need to target the needs ofusers as the key point, to define and expand the App interaction design framework; secondpart of the thesis is based on the first part of the mentioned view, first targeted to observe andinterview target users, the statistics of the target user behavior variables, and then build thecharacters of the domestic mobile social networking App target user model. Then, Appsituational script case as a tool for the detailed definition of the demand for the primarypersonas, and summed up the domestic mobile social App target user’s hierarchy of needsmodel. Under the guide of final demand, for example, the Establishment of "RenrenAndroid" App interaction framework design examples.