| Under the new media environment, the era of microblogging come into our life quietly in silence, gradually changing consumer demands for complicated information. In2012, with the rapid development of network technology and mobile Internet, the party newspaper microblogging gradually developed into the engine of public opinion. The party newspapers convey the party’s and the people’s voice through the microblogging platform. And it plays an important role in the processing of many social hot issues.Because of the limitations of the micro-Blog itself, in the social transformation period, conflicts are becoming sharper and sharper, so Chinese netizens Look forward to the level of the expectation increasing over the past on the Internet Sometimes there are some radical ideas or behaviors generated by the Internet, we lose patience gradually. But the party newspaper microblogging release news timely and accurately, pass out the concerns of committees and the governments, express the inner voice for the people, show the responsibility and bare of the media focusing on the peoples livelihood hot. Small micro-Blog send out a wonderful world. Moreover, party newspaper microblogging transmit a loud voice with its strong credibility in the hubbub beings. However, the party newspaper microblogging has met some problems in the development process, how to find out ways to give better service to the party and the people becomes an important subject in front of us.In this assay, Firstly, I attempt to analyze the characteristics of the part of the central and municipal influential party newspaper microblogging through a multi-faceted interpretation from the operational strategy, the reported content, interaction with fans, public opinion guidance, staffing and other aspects. Secondly, I find out the current problems of the party newspaper microblogging in the development process under the new media environment. Finally, I put forward the measures and suggestions to solve these problems. |
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