The Traffic Information Application Service System On The Traffic Radio

In recent years, the new media has rapid development, especially the new mediaapplications in mobile phones, the desktop media information has turned personal mobileterminals, Traditional broadcasters more emphasis on new media， Traditional broadcasterscommitted to exploring new media.Traffic information is collected by enthusiastic owners and listeners phone rebellion，Partof Traffic Radio are using surveillance video capture in joint police department and Phonerebellion form the enthusiastic audience, taxi drivers etc. The final traffic information willbroadcast on the radio and using official Weibo, letters and other public platform afterfinishing the road editorial staff. Because of Weibo, letters and other public platforms thereare inherent limitations, restricting the further development of traffic broadcasts.Foshan Traffic Radio attention to traffic information. The use of new media applicationsystem to realize the traffic information，networking，intelligent management and operationplatform in Foshan Traffic Radio. This platform technology using GIS and LBS，It uses anopen electronic map provider （Baidu map etc.），It has traffic information tagging feature，It also suitable for ios and Android applications. It contains the main content of the road map，road rebellion，listen to radio programs，participate in interactive programs，informationbulletin，and audience feedback survey. On the other hand, The mobile client has get a lot ofgraphic and voice information from the mobile phone user, It is effectively expanding thetraffic information collection channels. Meanwhile, phone-based graphics, audio and videointeraction, greatly enriched the traffic broadcasts production.The successful development of the application system, significantly enhance the corecompetitiveness of Foshan Traffic Radio to promote the radio traffic and rapid development inthe new media field, but also around the Traffic Radio how new media and new technology tobuild its own operating platform, differences in development, provides a good demonstrationof the case, with a good reference.