| With the rapid development of digital technology, great changes have taken place in the field of information production, information storage medium and information dissemination of human society. The traditional mode of information dissemination used by newspapers which characterized with printing and the medium of paper is seriously challenged. In this context, it is an inevitable choice for newspapers to expand digital information transmission channels and change the way of information dissemination, otherwise it will wither away.The problems discussed by this paper include the motivation, essence, method, tendency, strait and operating principles of the newspapers'expanding of digital information transmission channels. Through analyzing the above problems, the paper tries to acquire the ideas of papers' expanding of digital information transmission channels. The paper argues that it should be based on deep understanding of the audience's needs of information and the creative application of information technology to explore the new forms of media. The paper presents ideas that the respect for audience's reading habit, exploiting newspapers'advantages of information production and seeking clear market position are supposed to be the principles of the newspapers'expanding of digital information transmission channels.The innovation of this paper includes the classifying of the method of the newspapers' expanding of digital information transmission channels and predicting the promising information transmission channels which include news selecting and pushing, social media and mobile internet. |
