Frame Research Of Food Safety Reports Of China’s Metropolis Daily

Frequent in recent years, our food safety has increasingly become one of the keylivelihood issues of urgent public concern. Its increasing also becomes a focus of the theme ofmedia reports. In particular, this year, affecting the country’s food safety incidents morefrequently burst, shaken consumer confidence in food safety, the media reports on food safetyissues, heat once was an upward trend, also makes the anxiety of the public on food safetyand diffuse negative emotions in a larger range. On one hand, this phenomenon is due to themarket environment. A lot of unscrupulous companies ignore the moral law, resulting insocial food safety issues frequent media reported extensive food safety issues. On the otherhand, a certain extent, causing the risk of amplification and the excessive spread of pessimism,of which close to people’s livelihood as a slogan in China Metropolis Daily media reportsmore easily affect the senses of the public awareness of the problem situation, influencepeople’s behavior.Faced with a complex of external things, people are always based on certain criteria toselect the object of knowledge and understanding of things. These guidelines, which we callthe framework of the media coverage of food safety issues, are no exception to follow theframework of criteria according to media reports in the framework of the content tounderstand the external things and to determine their own behavior. Metropolis media on theissue of food safety is usually the public construction of what kind of coverage framework,this report framework is able to accurately make the public understand our food safetyenvironment, if not,we can from which to improve the framework of food safety reports, sothat media coverage will allow us to more accurate perception of food safety issues, and thusbe able to better respond to society on the frequency of food safety issues. This is the articlewants to research.This article is including a total of five parts:Chapter1introduces the account of the source and significance of the topics and some ofthe status quo of such subjects in our study. Illustrates this study’s research methods, andapplied to the framework of the theory-the theory overall interpretation.Chapter2makes "Beijing Times","Southern Metropolis Daily","Dahe" threeMetropolis for the samples reported the formation of our urban media in the coverage of food safety framework for statistical analysis, summed up the Urban Newspapers of The foodsafety reports framework characteristics.Chapter3analyzes the weaknesses in our Metropolis food safety reports used in theframework, the deficiencies in these frameworks and the negative effects in public.According to the problems exist in framework of food safety reports; chapter4gives areasonable framework of food safety reports.Finally the end to optimize the framework of the Urban Newspapers media coverage offood safety issues can contribute to better public understanding of and response to socialfrequent food safety incidents.