The Study Of Xiaobai Flash Broadcasting

With the rapid development of network media, the media industry has been in constantprogress. The independent medias before are having an integration with each other, especiallyunder the policy of “three nets consociation”, which makes the Network television emerge asthe times require. Public network television, as the innovation of the traditional mediaPeople’s Daily is attractive. Among the various television Porgrams of Public networktelevision, Xiaobai flash broadcasting, with the civilians perspective, humorous language,vivid hand-painted animation, pictures, video, sound and other multimedia elements causesmost response. The program focused current events and ordinary people’s life brings a newexperience for the audience and receives the enthusiastic reaction from them as soon as onshow.Compared with the traditional TV program, both the production and components of theNetwork television program show presents many characteristics. On one hand, it’s a kind ofimpact on the traditional show, on the other hand it’s a huge challenge for itself. As one of thepioneer, Xiaobai flash broadcasting provides many experiences and lessons, especially in thesupervision of public opinion. As we all know, the supervision is one of the most importantfunction of the media, should be inherited and developed by Network television. The focustalk is a coordinates to measure the supervision of public opinion and of vital meanings toguide this function developed by Network television as well. Through comparing Xiaobaiflash broadcasting with The focus talk,the author found that the very key to promote bettersupervision function by emerging Network television is to strengthen the brandself-construction of the television program, expand the influence; to seek advertisementsupport, guarantee the Material And Financial Resources for subsequent development; toproceed the Internal integration, guarantee the manpower and resources needed in the fiercecompetition.