The Innovative Path Of Public Opinion Supervision In CCTV's "Focus Interview"

"Topics in focus" from its inception,determined the orientation of supervision by public opinion,so any broadcast a program is to stand in the Angle of the party and the people,in order to safeguard the interests of the people and the country struggle,promote social justice and flay social injustice.With the rapid development of network technology,new media,the emergence of a serious impact on the function of supervision by public opinion of "topics in focus",the audience and ratings falling,"topics in focus" itself also repeatedly exposed,the problems existing in the program orientation fuzzy,"above","review" imbalance,selected topic curing,serious homogeneity,low audience participation,have become the key factors which restrict the development of the focus of the interview.How in the network era through the news right reading age,give full play to the function of TV news media supervision by public opinion,is the main content of this thesis research,also need to reflect the content of TV news media.This article first to "topics in focus" column divided into four aspects:profound analysis,program positioning,topic selection issues,program form,brand promotion,and combining with the concrete content of "topics in focus" on the path of innovation.Especially in the new media environment,the article puts forward the "topics in focus" fusion of supervision by public opinion and personalized development initiatives,respectively to show on the future development trend of localization,personnel training,network integration and public opinion guide four aspects to illustrate,to "topics in focus" of the future development path of the supervision by public opinion analysis.