The Analysis On The Problems Of Micro-blog In Public Opinion

“A new media, the inevitable impact on society and change”. Micro-blog has alreadyexceeded the forum and became the second largest public opinion source, increased from lastyear’s third-largest public opinion. Almost all hot events taking place in China, will beeffectively distributed by micro-blog. Then the public opionion usually will have mutationsand amplification.so micro-blog has become increasingly evident. to lead public opinion.Looking back the year of2011,all hot events have caused a strong reaction and intensediscussion,such as" rumors of salt" event, bombings in the Fuzhou of Jiangxi,,Palace Museumheist case, the Guo Meimei incident," taking photos at hand to rescue the children beggars"and so on. Audience speech activity reached a new high degree. Here, with some private lifeinto the public space, the audience participate in public events with hot mood,so the attitudeof audiences decide public opinion and affect the process of hot events. Micro-blog not onlyhas changed the traditional mode,but in the supervision of public opinion also have showed astrong energy.This article is in depth analysis of the classic cases spreading by micro-blog,comparedwith the supervision on the public of traditional media.On the base, Then get the conclusionthat the supervision of micro-blog in public opinion have advantages.One is expressiondistribution channels of the individual opinion, Another is timely release of information andgroup interaction.The third is in favor of negative emotional counseling.government.At last isanother way to supervise departments and relevant personnel. The supervision of micro-blogin public opinion exist problems,such as rumors and truth, coexisting bewteen morality andjustice, depending on the mass media. To solve these problem,there are there measures to betaken,proposed to play a role of "opinion leader", strengthen the agenda setting and strengthenthe micro-blog site management.