The Research Of Microblog’s Function Of Supervsion By Public Opinion

Microblogging as a platform for the dissemination of the rise of recent years, with its convenient, simple, efficient features and innovative mode of transmission has not only changed the traditional mode of transmission, the performance of a powerful public opinion in emergencies, to the world demonstrated its enormous potential in public opinion. In today’s crowd is a power "microblogging" crowd to change China,"the more weight the weight.In this study, the microblogging supervision by public opinion, through the induction of the combing of the current public opinion in China and microblogging features and functions of summary concluded that:the absence of traditional media public opinion supervision by public opinion the objective needs of the microblogging the propagation characteristics of microblogging is a microblogging subjective conditions play an important role in public opinion field. Through the analysis of typical examples, the studies the microblogging supervision by public opinion to broaden the channels for expressing their opinion, to play a "barometer" of the monitoring of social dynamics, the convergence of multimedia advantage, strengthening traditional supervision by public opinion, to act as a catharsis channel, the promotion of social coordination and integration, Enlightenment civic awareness, boost the development of civil society four functional areas. In this paper, the summary of some phenomena in the propagation of the microblogging, I believe that microblogging supervision by public opinion to the following three aspects:the proliferation of false information to undermine the credibility of public opinion, the microblogging Pan entertainment dilute the seriousness of the public opinion, cluster behavior likely to cause the "microblogging trial", and to strengthen the supervision of the microblogging advocate institutionalize "microblogging government", to speed up integration with the depth of the traditional media to improve media literacy to improve the countermeasures, in order to maintain microblogging more good to play the role of public opinion.