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WeMedia Operations Design-Uncommon Football News

Posted on:2016-02-09Degree:MasterType:Thesis
Country:ChinaCandidate:J YuanFull Text:PDF
GTID:2297330461456737Subject:Press and Communication
Abstract/Summary:PDF Full Text Request
Among the information excess wave in WEIBO, full of chicken soup for soul and jokes, how to design a new trail for demonstrating some different values? Uncommon football news, as the wemedia, set up a unique and precise positioning, matrix content by topic, the topic of marketing model, to create a unique, highly distinctive content account, and use microblogging precipitated brand, carved out of the original and the depth of the football news wechat subscription account, form a weibo and wechat subscription accout of linkage. Uncommon football news are testing the possibility of the spread of an Alternative Media, so as to acheive the expansion of the commercial value.
Keywords/Search Tags:WeMedia, Weibo, Wechat subscription account, Content first, Alternative Media, football
PDF Full Text Request
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