Research On The Effectiveness Of Ideological And Political Education Function Of The WeChat Public Account Of Colleges And Universities

With the rapid development of Internet technology,the new network media represented by WeChat public account has become more and more influential in college students extensively.The WeChat public account has become one of the important means for college students to learn,communicate and get information.The extensive use of the WeChat public account has brought not only a lot of opportunities to the ideological and political education work to colleges and universities,but also unprecedented challenges.How to use the WeChat public account to innovate the new ideological and political education in colleges and universitiesand improve the effectiveness of ideological and political education in colleges and universities is an important theoretical issue for ideological and political educators in colleges and universities,as well as a real problem that needs to be solved urgently.This article takes the WeChat public account to improve the ideological and political education function of colleges and universities as a subject investigated,basing on the Marxist social interaction theory,drawing on the ideological and political education carrier theory and communication weak connection theory,using literature analysis method,case analysis method and interview method to research on the innovation of the ideological and political education function of the WeChat public account.Starting from the concept of WeChat public account and WeChat public account of colleges and universities,the article expounds the function of WeChat public account and the status of ideological and political education function of WeChat publicaccount in colleges and universities after expounding the type and characteristics of WeChat public account and WeChat public account of colleges and universities,as well as analyzing the reasons for the inadequacy of the ideological and political education function of the WeChat public account.Finally,it is proposed to use the WeChat public account of colleges and universities to improve the effectiveness of ideological and political education,that is to say,establishing and improving the management system of WeChat public account in colleges and universities,strengthening the construction of the managementteam in WeChat public account in colleges and universities,strengthening the monitoring and guidance of WeChat environment in colleges and universities,and improving the construction of WeChat public accountin colleges and universities.The construction will improve the management of the ideological and political education content of the WeChat public account in colleges and universities and increase the content of the ideological and political education of the WeChat public account in colleges and universities.Express the content of ideological and political education in the way that college students prefer to love.In this way,it will give full play to the interactive advantages of the WeChat public account in colleges and universitiesand conduct communication between teachers and students with dialogues and discussions.