Analysis Of Regional Performance Of New Ruralvisual Mage Design

It has been almost a decade since China called upon and started new rural construction since 2005 and this construction movement is growing vigorously and spreading all of the country. New rural visual image design played a vital role in changes and improvements of rural construction. It upgraded rural images and local influences. However, researches showed that it was difficult to fully present the visual image distinction among those neighbor countries whose posses similarity in geographical environment and culture, therefore, designers should conduct deeper and wider analysis and research in local visual element extraction in new rural areas.This thesis primarily conducts research in analysis of regional performance of new rural visual image design and explanation of how to extract and utilize these local visual elements; analyzes new rural design current situation and analogizes environmental elements, customs and cultural elements and economic elements in relation with regional performance; finally, summarizes the influences that these elements project to local element extraction.In addition, this thesis analogizes a design case in the middle area of Zhejiang Province and proposes performance principles and design methodology in regional performance of new rural visual image design. New rural image could be leveled up and Chinese traditional rural culture could be well protected and inherited if we improve the local and regional element extraction and utilization in construction.