Integrated Design Of Regional Agricultural Product Brand Visual Image

With the concept of green environmental protection deeply rooted in people’s hearts,people are no longer only concerned about the quality of agricultural products,more and more concerned about the experience demand of agricultural products brands,and the competitiveness of the consumer market is growing.How to ensure the quality of agricultural products and attract consumers at the same time is a problem to be considered.Through investigation and exploration,it is found that attention is paid to the visual image design of agricultural products It is conducive to the promotion of brand influence and market competitiveness,and to the development of agricultural products brand.The production base of "yuzaoyuan" jujube brand is located in Xinzheng City,Henan Province,which is the "hometown of jujube".With the increasing variety of food in yuzaoyuan,the online sales channels of enterprise products are also expanding.There are many brands of red jujube in China,which have strong visual image universality and consistent expression language.Most of them adopt planting characteristics to create,but few carry forward and publicize the culture of red jujube.The development form of modern society requires us to develop traditional culture and show regional cultural characteristics.Red jujube is a food with Chinese characteristics.The unique culture of red jujube should be highlighted in visual image design The literal interpretation of yuzaoyuan brand highlights the promotion of local characteristics,but the appeal of visual design is weak.In this paper,the combination of red date culture and local characteristics culture is used to improve the visual image,so that the brand image is more unique and recognizable.Based on the investigation and analysis of the development status of agricultural products brand and the visual image design of jujube products,this paper summarizes the development status of the visual image of agricultural products brand,and integrates the visual image of agricultural products brand that meets obstacles in the development,which will be conducive to the promotion of the brand image.From the perspective of visual integration design,this paper designs the logo and standard characters of the brand,standard color,auxiliary graphics,main visual graphics,poster design,packaging design,etc.are innovated,and the visual image design of the brand is specifically described.The integrated design of brand visual image is a creative design of visual image based on the original brand,so that the brand image can be more recognizable,timely and unique.Through the investigation and analysis of the visual image design of yuzaoyuan brand,the investigation and analysis of modern people’s relevant problems on the red jujube brand,and the visual image integration construction of the brand,Based on the combination of the brand characteristics and regional cultural characteristics,this paper puts forward new ideas and innovation points,and applies them to the visual image design,so as to enhance the influence of the brand,make the visual elements innovative,enhance the visual effect,and then improve the visual image appeal of the "yuzaoyuan" brand,so as to provide a better way for the development of enterprises.