Research On Visual Image Design Of Rural Art Activities

In the context of rural revitalization,rural culture construction is a key component of rural revitalization strategy,and promoting the diversified development of rural culture has a leading and promoting role in the implementation of rural revitalization strategy.Based on the rich cultural resources of rural areas and the problems of artistic rural construction at this stage,this paper explores an innovative path for building rural regional brands based on various factors such as rural natural landscape,humanistic style,folk art,production and life,and taking the visual design of rural art activities as the research object.By analyzing the current situation and problems of visual image design of rural art activities,combined with multiple actual cases,and based on the regional characteristics of rural areas,the local culture is sorted out and refined from multiple dimensions and angles.On the basis of not departing from the principle of region and locality,the rural natural cultural resources are combined with the visual image of artistic activities.Realize the extension,innovation,inheritance and development of local cultural resources,and create a visual image that is both contemporary and reflects the characteristics of rural regional brands.The research on visual design of rural art activities under the background of rural revitalization strategy puts forward a new way to build rural regional brands with points and surfaces,and uses the radiation effect of rural art activities to become an effective carrier to reflect rural characteristic cultural resources and highlight local personality.Let more people quickly know the characteristics of rural areas in a short period of time,realize the awakening of local resources,the inheritance of folk crafts,and the optimization of industrial structure.Encourage people in more industries to actively participate in the revitalization of rural culture,so as to achieve "cultural construction as the foundation,culture to enrich the heart,culture to revitalize the industry,and culture to benefit the masses",and promote the comprehensive revitalization of rural areas.