A Study Of The Competitiveness Improvement Of The Hui-style Architecture Region Brand Visual Image From The Perspective Of Rural Tourism

The development of rural tourism is an important link to realize rural revitalization.With the strengthening of the regional brand construction and the increase of investment,market refinement and differentiation competition have become an inevitable choice for the construction of the regional tourism brand.However,there are still some shortcomings in the regional tourism brand construction system and its influence in China.What’s more,there are relatively few regional brands with strong competitiveness in the international market.Therefore,how to effectively enhance the competitiveness of regional brand visual image becomes an urgent problem.This article takes the competitiveness of Hui-style architectural regional tourism brand visual image as the research object,using the fuzzy comprehensive evaluation method,in combination with an empirical analysis of the questionnaire,deeply analyzing the situation of the Hui-style architectural regional tourism brand visual image construction,scientifically studying the visual reflection and effect of building regional brand,evaluating the Hui-style architectural regional tourism brand visual image,clarifying its strength of competitiveness,so as to find the breakthrough to enhance its competitiveness.Based on the mentioned research objectives,this paper discusses evaluation and control method of the influence factors,quantifies the qualitative index,makes the comprehensive quantitative and qualitative analysis and establishes the relevant mathematical model.This paper presents complex multi-factor system problems with scientific and reliable methods and simple results through judging the weight ratio of the matrix and the evaluation index gotten by the related calculation methods.It also sorts each factor in each level index separately and evaluates Hui-style architectural regional tourism brand visual image.According to the evaluation results,it clarifies the importance of each element of the visual image,combines the existing problems,finds out effective strategies to improve competitiveness,and provides data support and reference for subsequent design practice.In this paper,the fuzzy evaluation method is used to clarify the weak indicators of the competitiveness of the Hui-style architectural regional tourism brand visual image,and corresponding promotion strategies for the above indicators are formulated:The wholly shaping of regional brand image,the integrating of culture and brand visual image,the diversified developing of regional brand derivative visual image,and the constructing of integrated brand visual image system to achieve the goal of regional collaboration to build an international brand,to gradually establish the brand’s popularity and reputation,and then to realize the branding strategies of the overall development of the Hui-style architectural regional tourism brand visual image construction,communication and management.In this research,the design promotion points of related brand visual image are explained through the fuzzy evaluation results of the Hui-style architectural regional tourism brand visual image competitiveness and the corresponding promotion strategies.Evaluation results are used in design practice guidance to provide directions for improvement in the design of the regional brand visual image.A visual image design plan to enhance the competitiveness of tourism brands in the Hui-style architectural area is completed through the principles of brand positioning,the extraction of cultural symbol elements in tourism brand design,the unification of the brand’s visual image publicity system and the innovative design of brand derivatives.The visual image design scheme to enhance the competitiveness of the tourism brand in the Hui-style architectural area is completed.Expert evaluation on the improved design scheme is conducted and compared with the initial program evaluation results to verify that the design scheme in this article has improved the competitiveness of the Hui-style architectural regional tourism brand visual image effect.