Brand Visual Image Design Of Yunnan Babao Rice "Nahoumang" Cooperative

The rural revitalization strategy is a new driving force for rural development in the new era,and a new opportunity for the development of agricultural brands,which plays an important role and significance in establishing the overall brand image of Yunnan plateau characteristic agriculture.To create a world-class "green food brand" is also a development goal clearly put forward by the Yunnan Provincial Government.In brand development,farmers’ professional cooperatives,as a collective economy,have the role of "developing in groups,becoming bigger and stronger through alliances".With the design The connection between quasi-disciplines and social issues is gradually deepening,and the innovative thinking of design empowerment is worthy of consideration and research in combination with agricultural issues.Guangnan County Babao Nahoumang Crop Planting Farmers Professional Cooperative is the construction base for "school-land cooperation" with our school,and it is also a regional public brand with good development prospects for Babao rice,which has the characteristics of "quasi-public",The development of crop brands needs to be promoted by farmers’ professional cooperatives.Through brand empowerment,the influence of farmers’ professional cooperatives in society will be enhanced.This paper combs the development process of the brand visual image and combines the theory of farmers’ professional cooperatives to conduct research,and systematically builds a brand visual image for the "Nahoumang" Babao Rice Cooperative,thereby promoting the brand development of the "Nahoumang" Babao Rice Cooperative.At the same time,referring to successful cases at home and abroad,combined with the actual situation of the country,in-depth research on the current situation of the consumer market,summarizing the design and development path of the visual image of the regional public brand,optimizing and perfecting the visual image of the brand of "Nahoumang" Babao Rice Cooperative,combined with the consumer market,Create the brand of Babao rice cooperatives,enhance the economic value and brand value of products,and provide theoretical basis and feasibility reference for the design and research of agricultural products cooperative brands.