The Research On Shanghai Baoshan Competitiveness Culture And Creative Industry

As the fast development of information industry and the knowledge economy, cultural creativity industry is advance and expanding at an unprecedented speed, high fusion as a regional economic and industrial technology development of new media, the opportunity of have a multiplier effect caused by wave is faster growth. Different from relying on capital,land, labor, to promote the economic development of the traditional operation mode, culture creative industry innovation rely on for knowledge, culture, information, art, flexible configuration, rely on the development of ideas about the human intelligence to create social wealth and economic value of the new model. Culture creative industry as the carrier of the contemporary cultural soft power is the most direct, its future development will be many cities and regions of a new economic growth point with an infinite potential, on its competitive strength assessment will also become the measure of a country or a city an important symbol of comprehensive competitiveness level.Based on the importance of the development of cultural creative industry, surrounding the construction of baoshan district will become "the transformation economic development way demonstration zone" and "best practices area to promote the development of city transformation" of the strategic target, through the strong service "focus on key enterprises,promoting the output focused carrier, focusing on key industries agglomeration", to promote the development of baoshan district culture creative industry. Through combing the development of cultural creative industry research results at home and abroad, based on Michael porter’s "diamond model", the baoshan district actual situation combined with cultural creative industry theory, explore the industrial competitive factors that affect the cultural creative industry development related indexes, and construct the index system has practical significance. And baoshan district in Shanghai at the same time the paper expounds current situation of the development of cultural creative industry and analysis, and using themethod of principal component of baoshan district culture creative industry development status of comprehensive evaluation. Again from the selection of input and output Angle of the value chain, the Shanghai part of the area as a comparative object, through clustering analysis of cultural creative industry in Shanghai baoshan clearly positioning, combined with the data envelopment method(DEA) research institute of the regional culture creative industry scale efficiency value and contribution of the main input and output index, and based on the horizontal and vertical two aspects compared with Shanghai baoshan district part of the problem and deficiency existing in the development of cultural creativity industry. In countries outside and cultural creative industry development pattern and the experience enlightenment, on the basis of comprehensive empirical analysis, from the overall improvement countermeasures and concrete improvement countermeasures(government level,industry level and technical level) two aspects to strengthen the competitive power of the baoshan cultural creative industry based on the opinions and suggestions.