Research On The Chinese Cultural Creative Industrial Competitiveness

With the development of social economy,the technical capacity gets a constant enhancement,the innovation consciousness has been improved markedly and the environment gets worse.Under this background,the development of the cultural creative industry is regarded as the most important in the national industrial development and it is also a significance move to conform to the trend of the times.Over the past decade,Chinese cultural creative industry gains an advance by leaps and bonds.In 2014,the added value of the cultural creative industry as a share of GDP of China reached to 3.76%,and it still maintains a rising trend.Its growth is higher than the GDP’s in the same period,indicating that cultural creative industry has become a new impetus which offers the power to optimize the industrial structure and economic transformation in China.Under the background of globalization,the competition is becoming more and more fierce in the Industrial level.How to promote the industry competitiveness of the new pillar industry gets the attention of the world.The key point of the research on industrial competitiveness is to do the scientific and rational evaluation and to clarify the development level and influenced factors of the industrial competitiveness in each region.Combining the theory of competitive advantage,theory of innovation and theory of industrial agglomeration,this thesis puts forward that the cultural and creative industrial competitiveness is the comprehensive performance of the industrial growth capacity,industrial efficiency,industrial agglomeration force as well as the industrial environment support.Furthermore,the evaluation index system with related influencing factors was built to make the empirical analysis on each region in China.The factor analysis method is used to make the analysis on industrial growth capacity and industrial development environment and to extract the main influencing factors.It is found that the industry input is more important to the development of cultural and creative industry than market demand.In the perspective of industrial development environment,the key point is to realize the industrialization and marketization development of cultural resources.In this thesis,The DEA method is used to analysis industrial efficiency of each region.On the whole,there is relatively small improvement room for the scale efficiency of China’s cultural and creative industry compared with the pure technical efficiency.In the perspective of interval,the industrial efficiency of western and northeastern regions could be improved by the scale effect.However,the province such as Guangdong,Jiangsu and etc.which developed better are at the stage of diminishing returns.By the comparing of input redundancy and output deficiency,it is found that the problem of deficiency problem in central and western regions is more serious.The calculation of the location entropy shows that the industrial agglomeration level in each region is still in the condition the best in the east,the second in the middle,the worst in the west and northeast.However,there is an obvious upward trend for the industrial agglomeration level in central region.Finally,through the entropy weight TOPSIS method,this thesis makes a comprehensive evaluation on the competitiveness of Chinese cultural and creative industries.It is found that in the above four dimensions,the influence of industrial efficiency is relatively small for the comprehensive competitiveness of cultural and creative industry while the influences of other three aspects are equal.It can be seen that the rankings of industrial growth capacity,industrial efficiency,industrial agglomeration force,the industry environmental support as well as comprehensive competitiveness are quite different.It indicates that each region has its own comparative advantage.On the whole,the eastern provinces have very strong competitive advantage in each aspect.The comprehensive competitiveness of Guangdong province is the strongest while its industrial efficiency is relatively low.Hunan owns the strongest competitiveness in middle region due to its advantage on industrial agglomeration force.As the western province,Sichuan ranked tenth and exceeded other northeast,western provinces as well as some central areas.It mainly owes to its investment in cultural and creative industries and the full use of its own cultural resources.In the end,this thesis proposed some related policy suggestions to the current situation in China based on the research.