Research On The Profit Model Transformation Of DFG Securities Company

China’s securities industry since its birth, the number and size of firms has been growing rapidly geometrically, has become the core part of the development of the industry to drive. But from the current point of view, our country most brokerage income and stock market prices linked to, when the stock market is good, the broker to earn basin full earthen bowl full, otherwise appears the sharp drop in revenue, which can see, the securities firms of our country haven’t found belongs to own core earnings model and get rid of the dinner on the secondary market situation.In China through the recent reform of securities market, the securities of the company to enter the threshold is reduced greatly, degree of industry competition intensifies gradually, in the form of DFG brokers to obtain sustained and rapid development, it must be for their own profit model transformation, to adapt to the market competition to win the long-term development opportunities.The DFG brokerage, for example by the market factors analysis, profit model, discussing the Reform Commission and brokerage business innovation, to explain the domestic brokerage profit model upgrade program, further accelerate its own development, played a key role in improving the competitiveness. At the same time, through the study of this paper, it can also provide useful reference for other companies in the region, to help them better achieve the transformation of profit model.First, basing on the related theory of profit model, through the analysis of the DFG, the special nature of the industry analysis, combined with the enterprise’s actual situation, demonstrate the in the current profit model development strategy, mainly industrial products market share and enterprise development problems. Secondly, it analyses the external environment and internal conditions of DFG, mainly through analysis, find out the advantages and disadvantages of DFG, points out the direction of future profit model of industrial development focus, and for enterprises under a profit model development optimization, finally proposed the implementation of the plan of supporting measures and system.