Research On The Improvement Of The Profit Model Of GR Securities Shaanxi Branch

After more than 30 years of development,China's securities industry has become more and more important in the financial system.It is of great significance to the improvement of the allocation efficiency of social resources in the existing industrial structure and the driving of national economic development.Under the background of international financial integration and Internet financial penetration,the traditional profit model of securities companies is undergoing unprecedented pressure and unprecedented challenges.It is imperative for securities companies to carry out transformation and development.GR Securities is guided by the differentiated development strategy of “securities company + asset management company”,and forms the four business orientations of “big capital management,big investment bank,big wealth,big synergy”,and is actively building itself.The brand image and the promotion of comprehensive business development are among the fastest growing new brokers in the industry.GR Securities Shaanxi Branch is a collaborative business department that was established and established in 2017.At the beginning of its establishment,it wanted to use the resource advantages of “SC+AMC” to carry out institutional collaborative business.However,with the promotion of the return of the main business in 2017,and the implementation of the most stringent new asset management regulations in history,the collaborative business was greatly affected.This paper takes GR securities company's current profit model as the research object,analyzes and summarizes the problems and shortcomings in its operation,and combines the internal and external macro and micro environment and the theoretical basis of value chain to propose the improvement path of GR securities company's profit model.This paper takes GR Securities and its newly established branches as a case to analyze the profit model of securities companies from both angles,and provides reference for the development of small and medium-sized brokers and regional branches of brokers.At the same time,it combines the value chain system and the profit model of securities firms.It analyzes GR securities companies from two theoretical perspectives,and also analyzes the profit models of GR securities and Shaanxi branches from two macro and micro perspectives.The impact,with reference to the historical background of the development of domestic and foreign brokerage firms,can provide a practical and effective improvement path for the development of the future profit mod...