Research On The Strategic Planning Of Jinzhou Bank Development

City Commercial Bank is the banking industry Chinese important and special group, its predecessor was established in twentieth Century80in the city credit cooperatives, in twentieth Century90time metaphase, the central is based on the city credit cooperatives, city commercial bank building. As of2012May, a total of some137city commercial banks, business outlets near million, in various provinces (city, autonomous region).Along with our country bankingindustry comprehensive foreign opening, becoming a vibrant and dynamic strength financial system. But in the fierce competition with the state-owned banks, national joint-stock banks and foreign capital banks, a group of city commercial bank still belongs to the weak, in the new market environment, the study of city commercial bankshas important practical significance to choose suitable for their own development strategies.The Bank of Jinzhou was created in1992August in Jinzhou city credit cooperatives based on, and then through the evolution of three agencies, in1997January set up the Jinzhou City cooperative banks, in1998October changed its name to the Jinzhou City Commercial Bank and the Bank of Jinzhouin2008April changed its name to. Employee development from655to2340people early. Branches from the initial development of14to112. Through the efforts of more than twenty years, the Bank of Jinzhou has won the "national civilized unit","Chinese excellent enterprise","civilized Chinese banking servicedemonstration unit","national model harmonious labor relations in enterprises" and other honors, in2008December, the Bank of Jinzhou Tianjinbranch formally business, a prefecture level city in China’s commercial banks to set up branches in the municipalities directly under the central government.In this paper, the integrated use of the outstanding achievements of enterprise management, marketing, finance and other related disciplines on the reality of the situation, the Bank of Jinzhou development, systematic analysis made in the development of the achievements and experience, as well as the impact of the Bank of Jinzhou development constraints, so as to further the development of the Bank of Jinzhou’s proposed strategic and reasonable measures, to promote the development of its better. Through the combination of theory and practice, with the analysis of PEST, SWOT five kinds of competitive model analysis method, Michael Potter of the Bank of Jinzhou as the analysis tool, analysis the advantages and disadvantages, thus making banks in Jinzhou for "focused differentiation" development strategy, which focus on the development of Jinzhou bank is the core competitiveness of the business--the "three small" business, at the same time, collaborative development of business, the retail business and trade business, ensure the profit is reasonable, rapid growth. The implementation of competitive strategy, and take the introduction of talent, strengthen the assessment method to ensure the strategic effect. In this paper, the next3years for the time period, the concrete development strategy.