Bank Of Communications Qingdao Branch Development Strategy

There has been more than 20 years since Chinese shareholding commercial banks began to develop, as the pioneer of the country's financial reform, it played an active role in the reform of the commercial banks operating system and the mechanism. From December 2006, China had concluded the five-year transition period since China's accession to the WTO , domestic banks especially joint-stock commercial banks have to face the competition of foreign banks directly, the competition of banking market becomes more intensive. Under such circumstances, the strategic transformation of commercial bank is radical change, which aims at improving competition advantages, through changing former strategy and management. In 2005, bank of communications advanced strategic transformation, aims at transferring to retail banks, take mechanism transformation as impetus, rebuild bank brand to make bank of communications world-class public sharing bank.This paper aims at researching on strategic planning of bank of communications Qingdao branch, using theory and empirical methods to do research on its future strategic planning. Firstly, it introduces corporate strategic theory, then analyses external circumstances of bank of communications Qingdao branch employing representative strategic analysis. On this basis, uses SWOT matrix to do empirical analysis. As a result, in order to improve competition ability, the main strategy which bank of communications Qingdao branch should employ is as follows: expanding steadily which characters as solidifying recent market share, spreading personal financing business, cultivating new profitability. Strategic choices includes: strengthen creation, competition work team; regard internal risk and control external financial risk; with the help of HSBC, developing international exchange& international settlement to improve off-balance sheet and overall profitability.