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Implementation Study Based On The Pharmaceutical Enterprise Strategy To Improve The Execution

Posted on:2014-02-16Degree:MasterType:Thesis
Country:ChinaCandidate:F GaoFull Text:PDF
GTID:2249330395998561Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Papers from the point of view to improve the execution in order to enhance the performance of the corporate strategy implementation, the use of theoretical literature, empirical analysis, comparative analysis of a combination of corporate strategy, strategic execution, implementation of the effectiveness of the implementation of performance was reviewed. Improve the execution of corporate strategy in order to enhance the implementation of performance is necessary in theory, in practice, is of practical significance.Firstly, the strategy execution and implementation of the strategy of the theoretical analysis and research, pointed out that to improve strategy execution helps to improve the effectiveness of the implementation of the corporate strategy. And influencing factors in the implementation of the strategy to maintain a high degree of executive power lies in the implementation of the strategy of the four elements-organizational structure, human resources, corporate culture, R&D and development. Through interviews problems in the strategic status of implementation of the Beijing Fourth Ring Road Branch Po Pharmaceutical Co., Ltd. analysis, summarized the company in the implementation of the strategy part.of the main problems:the low performance of execution due to insufficient implementation of the strategy. Specific performance:the company has a clear development strategy, but due to poor coordination of various departments, the powers and responsibilities of the system is unclear, the incentive mechanism is unknown, the corporate culture and strategic objectives have not fully integrated, resulting in the company’s strategy has not been effectively implemented. On the basis of a detailed analysis of the reasons for the lack of execution from the four aspects of organizational structure, human resources, corporate culture, R&D and development, the paper gives the targeted improvement measures to enhance the implementation of the strategy performance policy, and finally gives recommendations.
Keywords/Search Tags:Corporate strategy, strategic execution, the effectiveness of theimplementation, strategic performance
PDF Full Text Request
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