Design And Development Of Joint Marketing System In Financial Industry Facing Competition Strategy Of Bank Card Market

Bank card transaction as the Chinese financial payment in the field of the most important aspects of the transaction,and has an important position in the commercial banking system,with the rapid growth of market economy,the domestic per capita living level improved significantly,bank card is loved by the majority users.At the same time,bank card market commercial banks become the main battlefield of competition,to seize the customers.Therefore,a set of perfect bank card market joint marketing system will push the bank marketing,marketing cost control,improve the degree of user acceptance and lay a good foundation.Therefore,how to rationalize the design of the system can enable operators to achieve the important contents of the award allocation,information storage and purchase order management function of bankcard marketing activities through this system.This paper mainly studies the system in financial industry,and designs and implements such functions as "real-time lottery","automatic discount","purchase order management" and "file management".The main contents are as follows:First,the analysis of the current bank card market competition problems,put forward the design and implementation of the necessity of B/S structure of the bank card market system based on joint marketing,and carries on the demand analysis,including the analysis of the functional requirements of the system function requirement analysis and system.Second,design of the joint marketing system of the bank card market based on B/S structure is designed.According to the demand analysis stage results,combined with the design and development of the existing technology,the overall system architecture,technical architecture,functional architecture design,system design and database design of the role.Third,system implementation,performance analysis and testing.Making use of Java language and Oracl database.The system is implemented by programming,and the system is tested by the method of step test.The test proves that the system function can meet the current market competition demand,which has the use value and the practical significance.