Research On Network TV Content Communication In Media Fusion Environment

With the rapid development of multimedia technology and the Internet, traditional media propagation models continue to be subverted. Interleaving between traditional media and new media constitutes the environment for media convergence, and network television with a double gene of networks and television become parties to explore the path of a major media convergence positions. Network TV as a pioneer of media convergence, exploring its every step of the process have a profound impact on the development of media convergence. Compared with the traditional media, all aspects and elements of network TV content distribution it has undergone fundamental changes. Network television has experienced diversification path of development from IPTV to Internet TV, Users viewing mode also completed the shift from passive to receive the spread of the active.As audiovisual streaming media, the content of network television is still important. Faced with a complex network television industry race, why network television content to build, disseminate what and how content distribution become our concern. Therefore, this article recommendations based on media convergence background, from a content point of view spread, set forth the characteristics and elements of the new changes in content distribution, to explore race of network television industry, and for the dissemination of the contents of each segment encountered difficulties, with a view to find out the future healthy development of network television road.