Beijing Foreign Language Radio In Transition To New Media Strategic Analysis

This paper attempts to apply management knowledge, from the following aspects of Beijing Foreign Language Radio in transition to the new media development strategy. As wireless communication technology and the continuous development of Internet technology and the rapid growth of the number of users, the media has entered a new stage of development, traditional media, especially radio faces enormous challenges, while faced with opportunities and how to change and keep up with the times the advance of a traditional media must be considered. Of new media development strategy, the Beijing Foreign Language Radio fully exploit their own advantages, strengthen the core competitiveness, exploring viable profit model, with very prominent practical significance. This paper analyzes the competitive environment of traditional radio stations to start using the SWOT analysis, PEST analysis and other means to analyze the competitive environment, identify critical core competencies and competitive factors, the characteristics of the radio for the Beijing Foreign Studies, made a strategic transition to new media program. The article in the positioning strategy, the proposed combination of the current situation and the use of superior resources to develop targeted positioning strategy, strategic profit model, proposed three profit program, namely, online advertising, value-added services and information service charges, and depth analysis of the characteristics of each program and the possible break opportunity. Through the program's applicability, feasibility and acceptability of evaluation, finalized the development of the Beijing Foreign Language Radio positioning, and you can select a combination of business model strategic plan for the Beijing Foreign Language Radio in the new media era laid the foundation for competition in the market.