On The Innovation Of Business Model Of Nutshell Reading

In this paper, It was based on the comprehensive use of economics, marketing science principle and tries to from theory and practice in guokr reading’s business model of the situation, innovation, existing problems and suggestions for improvement, the discussion and analysis.First, this paper describes the status quo of guokr reading’s business model. Respectively from the guokr reading positioning, business and trade mode, line diverse marketing modes are analyzed.Second, this paper analyzes the guokr reading’s business model innovation. In this paper, from the line mode online, pay attention to and meet the needs of the audience’s individual needs, product features to promote the development of enterprises to promote the three aspects of the expansion. Among them, offline online mode of guokr reading backed by guokr.com,this digital pan technology platform and multi media’s marketing to explain; pay attention to and meet the personalized needs of the audience through the audience theory is introduced, demand fractionize the audience with a science, pay attention to the balance between specialization and public discussion; product function expand promote enterprise upgrade this part is through the guokr reading developed product function in several aspects to launch the elaboration.Third, this paper through the guokr reading’s operation instance and other industry publications horizontal comparison, this paper expounds the guokr reading problems exist in the business model and can be improved. From its inception in 2009, guokr reading is a relatively young publishing brand which has some problems, compared with some of the old science publishing institutions. For example, guokr reading in general planning slightly messy, boundary unclear, the online reading is obviously insufficient, integration of resources is insufficient, lack of original science fiction. On how to improve the shortcomings, the author’s thinking and conclusion: guokr reading should insist on the idea of "content is king", doing fine publishing; the layout of the e-book market, extension industry chain; integration of online and offline resources. In conclusion, this article is based on guokr reading’s business model and innovative research, attempt to fill the gaps in the theory of this research, on the other hand for publishing industry reference.