M & A And Business Model Innovation Of Internet Video Industry

With the development of the Internet video industry,the situation of "three superpowers and one strong" has gradually come into being,but the realization of profit is still the core issue that we are facing at present.According to the 2019 data,the head video platform i QIYI lost 10 billion,while mango hypermedia became the only profitable video platform company in the domestic a-share market after its merger and reorganization in 2018,what makes the difference is the innovation of Mango Excellent Media's business model.The purpose of this paper is to decipher the business model of Mango Excellent Media and the relationship between M & A and business model innovation,so as to provide more reference for the Internet video industry.The business model of Mango Excellent Media is closely related to the M & A in 2018.Firstly,according to the definition of business model innovation,the change of six elements of business model proves that M & A will lead to business model innovation.Secondly,based on relevant theories,this paper explores the relationship between M & A and business models,and concludes that the main reason for M & A is to reshape business models,at the same time from the resource complementarity,resource similarity,integration mode three aspects to answer how the impact of M & A business model innovation.Finally,the author thinks that M & A has not only positive aspects but also negative effects on the business model of film and Television.