Research On Audience 's Behavior In Mobile Internet

Global mobile Internet directly give the news to thousands of Internet users, the communicate of information becomes timely and convenient, minded people exchange views on the composition of groups spontaneously.In our country,for example,Audience behavior under Mobile Internet era was large, complex property,and social media frequently contacts, but also in the Internet+ environment,group behavior exhibited by following form the information sharing-communication and cooperation- a systematic collective action processes, therefore, focused on the development of audience behavior under the era of Mobile Internet was very important.Based on demographic and social behavior of mobile Internet era of the basic concepts and features defined herein, through specific case studies of mobile Internet era of audience behavior irrationality, and caused audiences to explore the irrational group behavior from the government, the media, the audience three the reason. Finally, still on the government. Media, the audience three aspects to guide the mobile Internet era audience behavior measures.