Research On The Corporate Governance Of Publishing Group In Our Country

The cultural regime reform in our country has given rise to the beginning of both the publishing group's property system reform and company-running mechanism aimed at the construction of modern publishing enterprise system. The corporate governance system,as one of the basis of modern publishing enterprise system, holds great work for the cultivation of core competition capability and social decision mechanism in an aim to help publishing group become the first-scale enterprise in the international publishing circle. However, after most of publishing groups have taken possession of independent management right to one certain extent by virtue of publishing regime reform, and made an achievement regarding the construction of corporate governance, to take an example, the infusion of party leadership into modern corporate governance, on account that the old governance system character-ized by the party leadership remains the central status, the important impact resulting from administration governance on and without the actual and full realization of separ-ating enterprise from government in publishing groups, moreover, the serious phenomenon of the lack of investor, the external-person controlling problem does great harm to the construction and development of publishing groups. In the meanwhi-le, by reason that the national property proxy mechanism isn't devised scientifically in publishing groups, some internal persons possibly take advantage of the priority of information asymmetry to control and master the group. On the occasion of so-called dual controlling, it doesn't guarantee for the effectiveness and sociality of group mana-gement, which will probably result in lots of corporate governance problems. Never-theless the publishing group, as one kind of special enterprises, shoulders the double kinds of function, namely, to realize economic effect and social cultural effect goals, under the circumstance of the scarcity of external governance system, in order to come up with the effective resolution to the above problems, it's required that some innovation,especially, the mechanism one, should occur in the publishing group.As it is, in this dissertation the author makes an attempt to utilize the popular corporate governance theory along with the related one with regard to publishing science, base upon the analysis of the current situation of our publishing group's property system reform and development direction, sets forth many kinds of future possibilities of publishing group corporate governance during the course of the publishing property reform, with an view to establish the publishing group's principles on corporate governance. In doing so, first of all, according to the thought that the main development engine of publishing industry should be publishing wisdom capital, the common employees'demand of governance in the publishing group should be considered, which prompts the occurrence of SOE governance model that should help our publishing group establishing the internal structure of corporate governance efficiently. It must be attached importance to that the central status of modern corporate internal governance structure can be defined and become reality, so as to tackle the problem about the relation between modern corporate governance structure and old one effectively. In addition, to change the situation characterized by making much of structure and light of mechanism, based upon the consideration of special features of publishing group, the construction of corporate governance mechanisms including information disclosure one, motivation one and restriction one, along with the important talents'governance mechanism, should be reinforced. As for the aspect of external governance, in the first place our country's related government should be transferred the traditionally direct controller to indirect supervisor and policy server, which will be able to lead to the occurrence of indirect supervising mechanism and elastic publishing enterprise establishment qualification registration and cancellation. Then the governance effect of market pressure mechanisms connecting with such publishing factors as property transaction market, publishing product and service one, professional manager one and book review system. In additional, the environment for the effectiveness of publishing industry association's supervising and harmonizing mechanism, external interest relater governance one and other social constraining one should be cultivated, especially, the construction of author governance mechanism must be made much of. To integrate internal governance system and external governance one into the whole entity, the model of publishing group corporate governance should be in accordance with our country development distinctive feature and publishing speciality, in other words, wholly based on the golden-shared mechanism while on the economic behavior performance examination for the parent-subsidiary company management system. Aimed at provide the publishing group's corporate governance system construction with effective guarantee, it's usually advised that the culture and regulation system should be established by means of manifold kinds of strategies. At the same time, to cater to the requirement of digital technology times, IT governance involved in a great number of modern technologies may be introduced to the reinforcement of publishing group corporate governance.In part one of this dissertation, on the basis of the analysis of this dissertation's research background, the author introduced the reality value and theoretical function from the research on publishing group corporate governance, and then generalized many kinds of thoughts and viewpoints included in experts and scholars'articles and books on corporate governance, further reviewed the research results depriving from those experts and scholars' articles and books connecting with the aspect of corporate governance in the publishing field. Subsequently the author described the research objective, content and method as well, came up with the writing way based on the introduction of the dissertation structure frame in the end.In part two of this dissertation, the general theories for corporate governance was set forth firstly that includes these theories on entrust-agent model with incomplete contract and report accountability, emphasizing on property for maximizing the interest of shareholders and orientating at market effect, and transcen-ding the limitation of property with theories of human resource capital and stakeho lders as well, whose application to publishing group were emphasized in this part. After that the theories involved in the publishing science field, including ones of double effect, publishing industry transcending abilities and publishing wisdom capital, were introduced along with their function on supporting the research of publishing group corporate governance.In the third section of dissertation, firstly the author analyzed the reason and strategies for publishing property reform, including the description of four kinds of publishing property reform and draw a conclusion that the three-grade agent mechanism are being widely applied in most of publishing groups. Secondly the author told us how to take effect the function of publishing group corporate governance by means of publishing property reform on the basis of analysis of the value of property regime reform to publishing group, and then offered the readers with the application principle and trend of publishing group corporate governance's construction in our country.As to part fourth of this dissertation, the current situation of publishing group corporate governance revolved on the construction of structure of internal governance system was firstly introduced along with the relevant problems about publishing group's internal governance, on which the internal governance principles were established based under the guide of SOE governance model. And then the author discussed how to establish three-party-four-mechanism structure effectively and regularly aimed at the application of SOE governance thoughts, which implied the direction and ways of how to cope with the problem about the relation between old and new internal governance systems in the long term. Moreover, the content of how to establish the governance mechanisms about information disclosure, motivation and restriction scientifically was offered to readers along with the governance features and effectiveness of important talents in publishing groups. In the end, the problems about parent-subsidiary company governance were found and the author came up with some resolutions to them.The fifth part of this dissertation first of all pointed out the role of publishing group as one kind of special state-owned enterprises and analyzed the serious phenom-enon of official-administrating thoughts and that some external men are controlling publishing groups, which implied our government should make use of the priority of new administration regime to establish the indirect supervising system and publishing enterprise establishment registration and cancellation. Further the author analyzed the impact on publishing groups of governance mechanisms of publishing property transaction market, publishing product and service one and professional manager one, along with the effect of independent book review mechanism. Subsequently the author set forth the function of publishing industry association supervising and harmonizing mechanism on publishing groups. Then on the basis of introduction of the restriction mechanism of external direct stakeholders such as suppliers, debtors and institution investors, the author governance's concept and mechanism construction ways were introduced to us. At last the author analyzed other social governance mechanisms' function of such forces as communication media, competitor and common people.This dissertation's sixth part at first described the history of publishing group corporate governance model development respectively in the periods of traditional administration control and publishing enterprise reform. And then the author advised that the model of publishing group corporate governance should conform to our country's development feature, namely, according the analysis of traits of publishing group's distinctive industry development and management, the construction of model of publishing group corporate governance ought to be in line with the principles based upon our country development feature:the whole entity model of modern publishing group corporate governance based on the golden-shared mechanism and the governance model of parent-subsidiary company revolved around the assessment of economic behavior performance.The author in part seven of dissertation proposed two aspects of guarantee strategies to the publishing group corporate governance system. Firstly, how to set up the humanity and cultural system revolved in such factors as publishing legislation, law and policy, corporate bylaws and regulations, collective culture and governance one, governance assessment indexes and feedback mechanism, was set forth clearly. And then the author discussed the concept and application function of IT governance upon the publishing group corporate governance system, and analyzed the possibility and effect of applying a number of kinds of technologies including cyber communic-ation technology, artificial intelligence one, decision support system one and online knowledge mining one to the reinforcement of construction of publishing group corporate governance system.