The Study Of Mobile Phone Groups' Communication Behavior In Mobile Internet Times

The combination of mobile Internet and smart phone makes mobile phone a new era's meaning—— an extension of human body organs,it has been a full invasion of modern life.Now mobile phone has changed to be a multimedia mobile terminal,which comes from a simple interpersonal communication tool.what's more,the behavior of mobile phone users shows a high frequency,wide range of features.This article analyzed the concept of "cellphone man",and then explained the "group" trend of cellphone man.As for Mobile Internet,it is not a tool which pursuit of demand and focus on the popular,the emergence of mobile phone groups not only highlights the personal needs of cellphone man,but also reflects the popular trend of mobile Internet era's "APP culture".All kinds of mobile applications will split the cellphone man in a specific group quadrant,which forms the phenomenon of exchange between mass communication and group communication.Under the trend of Mobile phone "group",communication content,communication mode,communication characteristics,communication behavior on the impact of commercialization of mobile applications and other content has become the focus of this study.Through the classification study of mobile phone groups,we can found that mobile phone " group " trend impacts the entire communication activities.Using the sociology of the deep analysis method to accurately locate the user portrait of each group,and then explore the commercial value of mobile business community.This paper argues that the trend of "group" of mobile phones accurately reflects the demand of mobile Internet.Mobile phone community communication behavior can make the community has a comprehensive understanding of the mobile Internet era's mobile phone groups,and then analysis the future development direction of mobile phones and information society trends.