A Study On The Chineseization Of The "Western Mode" Of The Variety

Introduction of copyright production of variety shows as a "foreign variety shows" in China has gone through a journey of more than ten years, as a new kind of television program manufacture modefrom the day it appears, it’s popular with people. As China’s got talent,Voice of China, RunningManand other programs, from the original copy to today’s joint development mode to buy copyright, Chinese variety shows are gradually grow slowly. Held in 2015, the 21 st session of the Shanghai television festival, added the units of variety innovatively, film and TV experts from home and abroad selected the "Running Man" as a hot show samples.The articleis divided into five chapters:The first chapter mainly introduce the TV mode and define foreign variety shows, made a simple summary of development of variety in recent years.The second chapter start with the foreign variety hot phenomenon, analyzing the reason why the foreign variety can be introduced and be pop from the introduction and production aspects.And made a simple introduction of the value of the program and the "cutback on TV entertainment"In the third chapter, through the format setting, character setting, cultural tradition,social values, and the marketing strategy etc, make a comparative comparing between South Korea’s original program Man Running and the introduction of our version of theRunningMan,explore a better way of development of programs to adjust measures to local conditions.Fourth chapter and the fifth chapter introduced to our country shows problems are analyzed in detail, and the way of the future development direction and innovation gives the reasonable proposal, and then to foreign variety show exploring the road of development in our country.Introduction of foreign copyright shows how to successfully complete the transition of the Chinese, in Chinese and then how to innovation is the core content of this paper wants to reveal.This paper argues that although TV variety show in China starts late, copyright model and the program introduced from abroad and foreign team united way of production, from a certain extent, promote the progress of TV program production level and mode in our country and the development, we now also effective in this respect. However, we should see more shows in the process of introducing the present problems and the influence. Hope that through a typical case of specific analysis, this paper let the TV producer in China shows the details of TV programs in China and abroad excellent TV gap, thus for our country foreign variety of localization as well as to the production and development of original programming guide.