A Case Study Of Information Production Mechanism Of Wechat Public Account Operated By Television Stations In Fujian Province

Television stations may disseminate news information through the new channel-WeChat public account,which has been created by Tencent.This paper focuses on how this kind of information production mechanism on this sort of new media works,taking the WeChat public account of FJTV news channel for example.The research finds that the information production mechanism on traditional media has deeply influenced the mechanism on its own new media-WeChat public account.Meanwhile,the personal quality of the editors from new media,who work in the traditional media,also make difference.Nowadays,some television stations tries its best to use WeChat public account to absorb audience,while the others do not want to have a try.This paper advocates that traditional media had better use all forms of new media to improve the developing environment of traditional media.Both the leaders and the editors from a certain traditional medium have to progress on producing information on its new media.