Innovation Development Of China’s Reality TV Show

Real game-reality show, as a special form of television programs from the development to fill the screen now continue a round of high tide caused by the global TV industry, whether in Europe or in China, TV in the audience to indulge intherein. Journalism, Communication Studies, Academy of Television Arts and network marketing theory inspired the TV reality show systematic analysis of research, combing through such programs in the localization of the development of our country to explore the innovative development, specific program type, program communication strategy, the program communication theory, program innovation content specific analysis, combined with the current media integration environment such programs using the network media to bring their own innovative forms of communication, and finally on our TV innovation and development of the reality show Next make certain thinking.In this paper, drawn comb in the literature concerning the development of the reality TV show, background from the social point of view, it is the consumer society driven by consumer culture of the people; own law of development of the Academy of Television Arts of view, it is the TV program for the development of the entertainment inevitable; Judging from the factors that distinguish it from other variety shows, which combines a true record of the television documentary, drama theater multilateralism. In recent years, China’s reality TV show produced content, branding, communication strategy, audience possession are not a small innovative development.Its innovation and development in the analysis of the reality TV show make their own thinking, summed up the characteristics and problems in the localization of the reality show, and finally put forward their own thinking from the reality TV show content development, and to make cultural reflection. Practice of the analysis of the reality show, always contact the latest program text as a reference.