The Research On The Innovation Of The CCTV Reality TV Show For The Recent Decade

Reality TV Show as a popular form of TV show attracts our audience. Since it was born at the end of last century in the west it occupies the screens all over the world and shows more activity especially for the main media. Since 2000, the first reality TV show which called challenge on survival was born in China. We have a lot of distinctive reality TV shows based on the present situation and social development of the local places aimed the audience. In 2006, Dragon TV started the new era of reality TV show bcz it revealed the new meaning of the reality TV show in China. After that the satellite televisions in the whole country came to the increasingly fierce stage, importing stars, public offerings and so on. They monopolized the screens of China. At the same time, CCTV abandoned the strict and arrogant style finally. At the end of 2010, a new sector called Program development was set up and began to do the research on the new TV form which based the foundation of specific reality TV show.In the November of 2011, after the successful transformation of China central television channel, Research and development department had a hard study more than a year then collaborated with ENLIGHT MEDIA and made the first reality TV show dream chorus. In the name of public welfare funds the show was on five integrated channel CCTV at the prime-time as a Season show.It really started the season show of CCTV and separated producing from broadcasting. In the new decade the dream star partner, brilliant Chinese, good songs in China, ding a long dong choking, the entrepreneurial hero and witness of brand and so on. Whether independency or combination with other media platform or not, CCTV tried his best investment on characteristic reality TV season show. But the CCTV platform has the advantage and limitations. The changing channel orientation and audience and the impetus of the media age, series of reality TV show of CCTV does have its unique innovation and mission and also have more development space.Based on the above background, how to objectively analyze the innovation and transition of the CCTV show? What are the advantages and obstacles on the road of innovative show of CCTV? How to operate the CCTV show with industrialization in the present all media age? In this paper,I# m doing a further research trying to find a innovation course of CCTV through the new decade.