| As a combination of science and technology, information and social life of the emerging media-smart phones, the popularity of mobile phones has brought a start and prosperity, the current mobile phone news client in China, a large number of. The portal relies on the original user base and advanced Internet technology in the mobile phone news client market to seize the initiative. Nowadays, people’s reading habits and reading methods have changed with the development of the media, people are accustomed to the visual of things, more and more attention to the content of the visual, so the media use of visual elements of the dissemination of information can get better communication effect and convincing effect. Portal website from PC to mobile client in visual communication to compete and have chosen with a lot of pictures and different colors to win the viewer’s eye.Based on the study of visual communication theory, the paper tries to find out the common law and the existing problems of the visual communication strategy, which is based on the analysis of the visual communication strategy of the four portal websites, to solve the problem of the application of visual communication theory in the mobile phone news client.There are four parts in this paper:The first part:the introduction part includes the research background, research object, literature outline, research path, research method, research purpose;The second part is the introduction of mobile news client and visual communication;The third part:analysis of the visual communication strategy of the mobile news client;The fourth part:the suggestion of improving the visual communication of the mobile phone news client. |
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