| Mobile phone media serves as an independent broadcast media for the first time in2008Beijing Olympic Games. In2012London Olympic Games, the news reporting on mobile phone portal website turns out to be a sensation. Mobile phone media is enjoying a rapid rise and development, however, behind the shiny data and brilliant achievement, we must admit that as a kind of new mobile phone media, mobile phone portal website still has some problems and deficiencies in sport news reporting, such as blindly pursuit of massive amounts of news, ignoring the news quality, lack of original brand columns and so on.In the news reporting of London Olympic Games, mobile portal of Tencent. com achieves a series of impressive results both in the aspect of web traffic and user evaluation. Therefore, based on the methods adopted by mobile portal of Tencent. com in news reporting of2012London Olympic Games, the researcher hopes to conclude and analyze its reporting strategy, by applying the method of sample analysis, method of literature, method of expert interview and method of mathematical statistics. Then the characteristics of its strategy will be summarized, and its successful experience and deficiencies will be both analyzed, finally, countermeasures will be put forward. With the aim of providing valuable reference for the sport news reporting of other mobile phone portals, meanwhile, the researcher also hope to further promote and enhance the quality of sport news reporting on mobile phone media. |
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