| With the development of technology, mobile Internet and smart phones increasingly permeating our lives. With comfortable and convenient reading experience, real-time newsfeed, convenient interactive, mobile news client is rapidly becoming the mobile Internet era highly anticipated news media.Traditional media and online media, including print, television, etc. have launched a mobile news app. Among them, the development of the best, the greatest impact is undoubtedly the launch of several major mobile news portal app.To explore the current development of China’s mobile news portal app, the paper four portals news app for the study, were analyzed by multiple aspects of brand building, user experience design, page design, news content, marketing mode, etc., sought to find the current portal news app operations during common law of development and problems, and on the status of our portal mobile news app portal mobile news app advantages and characteristics, portals mobile news app portal meaning, for the meaning of media convergence under the background of traditional media focus on transformation issues.Paper believes, Sina, Tencent, Netease, Sohu four portals news app news app firmly occupy the position of the first echelon, compared with the traditional media news app, news app portals online media brand has a natural advantage. Meanwhile, the four portals news app attention to user experience design and visual senses, to maximize the user experience to meet the requirements of the degree of detail design; in news content, four portals news app basically using the "Subscribe+Recommended "model. Social mainstream of the reading mode, a key sharing, reading circles and other functions, to meet the user access to information and sharing of information in the process, but also enhance the user’s interaction, greatly enhanced the user’s activity and adhesion. At present, the main problems are:the homogenization of news content, services homogenization, profit model is not clear, profitable form of a single and so on. How will the user’s attention is transformed into online and offline purchasing power, is the current news app must be considered and attention.The current situation and problems of development, the paper puts forward the corresponding development strategies. On the portal itself, not just its news app extension and development on mobile devices, as well as mobile Internet connection and a node user portal. Traditional media news app in its development process, must be based on its own characteristics, the pursuit of differentiation and depth of content. Around the center of the new media era,"user", while focusing on user personalized experience, strengthen the interaction with the user, to the maximum extent management and use of user data. |
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