Research On Radio Program Audience

Mass mediacarrying the spiritual civilization and social progress and cultural prosperity. As a modern pioneer radio communication and the party, country and people ’s mouthpiece and a link, can not be divorced from the masses of the soil. No audience support and support, the media has no value. This article from the audience, communication, psychology, social economics perspective, through summarizing the theory and quantitative analysis, the audience analysis. In the broadcasting industry development and its own work practice, adhere to the audience as the broadcast source and terminal. The audience as a potentially valuable resource, the largest extent media development. According to the radio audience characteristics, working on the radio show host and audience interaction, in-depth study, the use of diversified visual angle and method of understanding the audience, creative exploration of new media under the conditions of the future direction and development trend of broadcasting.