| Grand Shanghai Whether old or new era Shanghai, its political, economic, cultural light on the degree of attention in, are second to none. Even the old China’s Shanghai, development is most rapid, as in modern Western Learning Chinese earliest commercial port opening period, with Shanghai as the base issue is also published in a newspaper of China’s development and acceptance of modern Western thought at the forefront of the most realistic portrayal, in their social, cultural, life, politics and other fields, and undoubtedly plays a certain role in creating and leading. "North China Daily News," is born in this period, "North China Daily News," founded in Shanghai in 1850, the former was renamed the "North China Herald," As of March 1951, "North China Daily News" ceased publication after around 101 years. In the 101-year history of the gallery, "North China Daily News" is the majority of the people of China on the land for hundreds of years after the pain, humiliation and struggle of witnesses, it witnessed countless Chinese people’s struggle for centuries and fought back. 100 years of vicissitudes, in the history of Western Learning, the iconic symbol of Western culture: the new sport gradually penetrate into the body where Chinese civilization has become an important part of China’s modernization process, but also in this case is deeply embedded the Chinese people can remember. If you look at a page of history files, overlooking the river of Chinese history will find "North China Daily News" is the witness of a landmark period, it recorded a new sport is the people of Western knowledge discovery, acceptance and propagation The whole process of learning. Look yellow "North China Daily News" reported volumes, page after page of sports news, sports news China recorded a picture of the spread of that time, the Chinese athletes to participate in various events scene is still vivid in my mind: the vast expanse of the Huangpu River A passionate one able-bodied young men in the game before; Shanghai Concession area within the new school, students are drilled in western norms neat gymnastics; athletics, football, long jump and other modern sports contests to China The earliest athletes flexible supple figure carved of genuineness, everything just like yesterday. Careful look at the newspaper, which yellowed newspapers are recorded from 1850 to 1951 founded ceased, and each stage of modern China during the sports news dissemination, but also clearly see the history of how the pace of a step by step into the past Large modern Shanghai. Then with the same period of the "declaration", after the "Ta Kung Pao" and for comparison, "North China Daily News" and "declare" the contents of almost simultaneously reported the development, basic synchronization and development journalism, "North China Daily News" Development and Modern Chinese sports spread basic synchronization, can be divided into four stages: initial stage of the transition period, the stationary phase and turbulent period.100 years, "North China Daily News" reported on sports athlete has undergone enormous changes in its very significant change in the course of the most obvious is to report content constantly perfect for athletes and create a more comprehensive image, constantly close modern sports coverage. Each period and sports coverage phases are worthy of careful study, such as the same is reported about sports, but athletes reported for each period are quite different content: "For the description of the initial period and reported a single athlete, almost bland, and to the transition period, a very significant feature of thing boring and dull story content, content plateau sports coverage on the progressive development of rich athletes, the report types, over time, along with the turbulent period of social instability and frequent wars, about the athletes reported messy, in passing or changeable.(quoted Xiao Hongbo "declaration" 77-year study of sports coverage). All of these features are not due to the research needs of the individual label attached, the content and form of each of the long period of previous research and analysis, as "declaration 77 years of sports coverage research" conducted on the characteristics of this period very detailed classification and summary, plus "declaration" and "North China Daily News," In terms of historical track record of consistency, so this is also drawn These conclusions. "North China Daily News," the early period of office, sporting events have a special forum "sports", although the weekly reports on different events, but it can really reflect the modern era Western Learning Chinese influence in modern sports China has gradually developed every few years is undoubtedly the big games. report features "North China Daily News" major games have initial stage of the transition period, the stationary phase and turbulent flow of the four stages, this report features Players media portray different periods just the right image of the process of change: Let China World Games athletes and athletes of foreign players standing at the same starting line, Far East Games let Chinese athletes compare players have the most practical and competitors, since 1930 after the National Games For athletes reported gradually occupy "sports" forum in more locations. Every major sporting events for athletes reports are different, on the development of Chinese sports coverage has brought a deeper impact, even in modern times, in sports news reported for athletes can still see the shadow of the year reported a large sports coverage.100 years, "North China Daily News" reported on athletes, both in terms of form and content architecture, these reports have undergone significant changes, remarkable place everywhere. Political change, social unrest and peace, economic development have affected the "North China Daily News" reported the change on the athletes, in addition to removing the causes of these points, the gradual formation and development of sports and news media also affected the athletes reported content change. Through analysis of news content and form factors affect the image of the athlete changes, trends and developments in the direction of the media image of the athlete can be very significant changes presented to explain and understand media images of modern Chinese athlete changes will undoubtedly find that the special winding The "key."Its historical studies of sense, "North China Daily News," the sports news on athletes can be summarized in modern Chinese athletes media image changes, you can Glimpse of Modern Chinese sports career development and changes, can of modern society development direction of history; its real sense, "North China Daily News," is a very large area of modern Chinese influence is very wide audience of a newspaper, to study sports news on athletes, for today’s major newspaper to learn its newspaper business strategy and thinking of its newspaper business ideas and reports, for today’s news has a very important value. Such as its newspaper advertised "neutral outsider", but that "fair and not neutral" and so on. "North China Daily News," 100 years of sports news, there are two important credit: one highlights the professional sports news, sports news gives independent reporting features, and thus different from other news categories. Second, as part of the national liberation and independence of propaganda, it provides a good way for the nation’s imagination this community has become one of the carrier and the independence of national liberation propaganda tool. In a nutshell, "North China Daily News" sports news is a result of China’s modernization process, create the image on the media player is also an important reason, "North China Daily News," China’s modernization process.This study using literature review, content analysis, logical analysis and induction, a 1941 to 1911 these three decades, "North China Daily News" newspaper reported in 150 news stories about athletes as samples from athletes Two aspects of the reality of the image and the media image reconstruction athlete athletes reported that encode the content analysis and quantitative description of the initial show of modern China in different historical stages of the characteristics of our athletes and their media image changes and presented in four stages: the initial stage transitional period, stable period, a turbulent period respectively constitute different athletes media image.On this basis, this paper discusses the media image of modern Chinese athletes of recent changes and some contact between modern social change. On the "North China Daily News" reported that the contents of the previous major sporting events on the scale and coverage of athletes reported collate and analyze the evolution of style, to explore its context in the way of reporting the contents of the above report, investigate and report on the athletes for the purpose of reporting strategy changes, summarized, then dig their style features for athletes Portrayal. |
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