A Study On Negative News Of Athlete In China Sports Daily

Negative news is an important part of news reports.But because of its sensitivity,keenness and stereotypes in people's minds,negative news are prone to have adverse effects,which are inconsistent with the mainstream values in the moment of promoting "positive energy".But once clarifying the function of negative news and going into its definition,it is easy to see that this concept itself contains a value orientation and evaluation standard when talking about "negative news".The nature of negative news' is not determined by the influence of produced news but by the event itself.Although people is easy to associate negative function with negative news,but negative news positive function also can not be ignored.Therefore,it is very important to guide the negative news' standard and writing techniques.People pay more and more attentions to sports today.For athletes,especially in the international arena,they are not only on behalf of themselves,but also the collective and even the state.At this point,the sports star is more particular than the entertainment star,so the athletes' negative news has more research value.Charged by State Sports General Administration,China Sports Daily as China's only daily sports daily newspaper,its credibility and authority have been affirmed by the audience.Taking China Sports Daily as the sample source,it can reflect the history and current situation of the negative news of athletes effectively.523 samples of negative news in China Sports Daily from January 1,2007 to 10 to December 31,2016 are collected.Through the analysis of the number of negative news,the distribution of newspaper's layout,athletes' nationality,news genre,news theme and other aspects of statistics,combined with the relevant theories of journalism and communication,4 characters are found: having the view of the whole world,especially focusing on China and American;standardized management with a trend of entertainment;stressing on communication skills of "view in materials","direct conclusion ","rationality appeal" and "emotional appeal";pay more attention to guidance of public opinion,such as reports on criticizing and educating athletes who make mistakes,on punishments of the athletes' misconducts,on clarification of the rumor,on humanistic concern or efforts of relevant departments on athletes who are injured or killed.The thesis gives suggestions on the existing problems.Firstly,tendency reflected in the quantity,content and angle,emotion and two attitude of the negative news affects objectivity,so the balance of the two should be maintained;Secondly,report form are single,therefore the reporting values should be enriched and deepen;Thirdly,the negative news' "quantity" and the public opinions' "degree" should be hold well,avoiding negative effects.