City Boutique Hotel Design Strategy Is Analysed

Along with the economic development with the hotel personalized needs of consumers, such as "connect" north first-tier cities created many classic boutique hotel, but in the city, there is a lot of rough, homogeneity of boutique hotel design, particularly in second-and third-tier cities. This phenomenon is associated with the level of economic development of city, of course, but for the city boutique hotel design at home and abroad more about strategy theory, lack of systematic research. The design strategy is decided to design the most fundamental and important factor in success. To make up for the lack of city boutique hotel design strategy research, through the research of this topic, summarizes the city boutique hotel design strategy, to guide the design practice, and for the future to the design of city boutique hotel further study to lay the foundation.In this paper, by looking for literature and on-the-spot investigation, boutique hotels of various types of city classic design on the careful analysis, and fully application of induction and deduction method compares the result of the analysis, statistics and more in-depth analysis and summary.In this paper, we study the early stage of the periodic achievements, the author had to city boutique hotel design practice actively, completed in May2013, fujian longyan JiaYuan boutique hotel design, in April2013on the life of literature and art magazine published an article "adornment of fuzhou traditional local-style dwelling houses have-" three alleys and seven lanes ", for example,.Conclusion:through research, this paper summarizes the following design strategies: one is focus on hotel location; Second, pay attention to the design positioning;3it is to pay more attention to the unity of the design theme, Fourth, pay attention to the guest room at the core of design; Fifth, pay attention to display and detail design; Six is pay attention to the environmental protection and technological design; Seven is pay attention to the combination of design and marketing.