The Strategy For Creating A Boutique Hotel Based On The Field Complex Model

The New Crown epidemic has lasted for nearly three years,and under the impact of the epidemic,the wine and travel industry has had to make constant choices and trade-offs between epidemic prevention and openness.The epidemic has forced the industry to reshuffle and upgrade,and the surviving hotels have shown greater resilience and adaptability.At the same time,it catalyzed the transformation of consumers’ travel patterns and consumption habits: local tours,peripheral tours,self-driving tours and other travel methods developed deeply.To meet the new consumption trend,some hotels are actively expanding down to the market,carrying out cross-border business cooperation of hotel + X,and turning to short video.A variety of marketing methods are springing up,and an explosion of marketing information is constantly giving consumers "grass",but what is the actual experience feedback? The criticism of the "beautiful scenery" behind the filter is constantly emerging on Little Red Book.The new trendy things to follow,but the service industry or to return to the essence,from the user needs to do a good product service is the king.This paper elaborates the necessity of combining field complex and boutique hotel,starting from the concept of field complex and the current situation of research,taking the "accommodation industry" in the "field complex" as the entry point,analyzing the existing problems of the accommodation space in the field complex,and then The development process,development trend and characteristics of the boutique hotel are explained,emphasizing the relationship between the hotel itself and people,presenting new thinking between people and environment,people and space in a unique form and way,changing the current status quo of the domestic accommodation space design being detached from the idyllic scene,integrating the hotel design into the idyllic environment,proposing the enhancement of the regional character of the boutique hotel design,strengthening the concept of "idyllic" in the hotel space.The concept of "idyllic garden" is strengthened.In the design research,the actual research of Dongli Field Complex in Weifang City,Shandong Province,and from the design priority analysis of space needs and design needs,and then from the space,function,structure,materials and decoration and other aspects of the design,truly from the boutique hotel for the development of the field complex services,to become one of the pillars to support the development,to promote the development of the field complex,while driving the local tourism industry and the development of the local economy,improve the life of residents,and meet the accommodation needs of tourists.The interior design also enriches the layers and texture of the interior space and strengthens the diversity of the space,so that it can be better integrated into the rural complex and bring a better and richer experience to the tourists.