China Unicom Network Of Hunan Province Branch Management Mode Change

With the restructuring of China communication industry, China mobile, Chinatelecom, China Unicom, this has formed the new “three pillar” competition. In theface of the strong survival pressure, China Unicom can’t just rely on thestandardization of3g difference and service quality, etc to grab market share, morefrom the perspective of their own need to continue to improve the current operationmode. To do this as early as in2010, the branch of China Unicom set up networkand by the provincial department of vertical management, the purpose is to give fullplay to the network of the company’s professional advantages, network branch on theoperation mode, however, exists many problems, to some extent hindered thedevelopment of China Unicom. Branch network in human province as anindependent network company, Hunan Unicom company’s branch networkefficiency of high and low not only relates to its own development, also relates to theHunan Unicom could gain a foothold in the competitive market, more related to thegroup’s strategic deployment to China Unicom. So the research on the mode of theChina Unicom network branch of Hunan province has strong practical significance.This paper from the vertical management and business performance, thecompany introduced several kinds of organization structure after the verticalmanagement mode has carried on the concrete discussion. China Unicom arereviewed in recent years, several major reform and the reform of the Hunan branchnetwork, and emphatically analyzes the current operation mode of the networkcompany of Hunan province. And level of profitability, assets operation, from theenterprise debt paying ability three aspects through the analysis of vertical andhorizontal to compare to network of Hunan province branch business performance tomeasure. Then from the organization structure, division of functions, performanceappraisal and compensation system of four angles to analyze the problems existingin the operation of the current network of Hunan province branch. Finally combiningwith the current domestic form, this article puts forward the idea of network industryseparation, separation of the whole communication industry and analyzes thenetwork industry with advantages, then the province put forward the reform path ofthe network company of building green network, seize3g market opportunities, andstrengthen the network of the company’s safety management advice. Unicom will the network maintenance departments set up branch network andvertical management, make China Unicom to enhance the efficiency of management,make each provincial companies to better carry out the guide strategy of group,Unicom is also in the telecommunications market gradually narrow the gap withmobile, telecom. However, the reform is not perfect, network branch in theorganization structure, division of functions, performance appraisal andcompensation system problems hampering the network branch of its owndevelopment and the group’s overall strategy. Therefore, in the future developmentof China Unicom network branch should as far as possible to improve its operationmode, seize3g market opportunities, build green energy saving network at the sametime, strengthen the management of network security. And for the wholecommunication industry, to the implementation of the network industry separation,realize free competition of communication industry in promoting the network ofcompany operation performance at the same time make people enjoy theconvenience brought by the telecommunications technology progress.