The Study On Strategy Of Network Operation And Management Of Jinan Branch Of Agricultural Bank Of China

With the acceleration of financial innovation process,market access standards are gradually relaxed,and traditional finance and innovation finance co-exist together.Interest rate liberalization of the market,to further narrow the bank deposit and lending spreads.Retail business has become a new profit growth point of commercial banks,which is a major trend of commercial banks.As the most traditional and the most important channel for the development of retail business in commercial banks,bank outlets play a decisive role in the success or failure of bank retail business.However,at present,the outlets retail business faces the problems of increased pressure from peer competition,serious homogeneity of products and lack of professionalism among outlets sales staff,which directly affects the competitiveness of outlets.Faced with the pressure of internal and external competition,ABC Bank has carried out transitional activities in outlets such as promotion and introduction of outlets,introduction and promotion of outlets' marketing skills,etc.However,due to the fact that the aforesaid practical activities fail to carry out the overall design of outlets management and the coordination of various departments is not in place,Cause the transition is not complete.In view of the problems existing in the retail business of ABC bank outlets,this paper first analyzes the business development of bank outlets,summarizes the problems of bank outlets,and secondly analyzes the status of bank outlets,including strengths,weaknesses,opportunities and challenges,and proposes optimization Goal and train of thought;Thirdly,starting from the network post setting,personal VIP customer service process,network performance evaluation three aspects,put forward specific optimization design analysis;Finally,the network management optimization and implementation of safeguards to optimize the design ideas,put forward specific proposals,including Optimize the preparatory work before the implementation of specific measures to optimize the process control supervision and optimization of the implementation of post-assessment.In the process of this thesis,we use the literature research method to summarize and deeply analyze the major achievements of domestic and foreign experts in related fields and put forward personal research ideas and suggestions.With the help of field interview and comparative analysis,we compared the operation of subordinate branches in Jinan with the business operation in Jinan,and analyzed the operation status of subordinate branches quantitatively and qualitatively.This paper studies the optimization of network management of Jinan Branch of ABC Bank,which is of great significance not only for the development of retail business of Jinan Branch of N Bank in the next step,but also of reference for banks.